Before you get into value and brand propositions, identifying strengths and weaknesses, determining your purpose and mission and vision and values, firstly, make sure there’s a market which your business will service. Seems common sense enough, but businesses tend to spend more time and money on a logo than they do market research to find [...]
During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in Australia and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and depression in men. On Movember 1st, guys register at Movember.com with a clean-shaven face [...]
There’s more to a tagline (or slogan) than simply writing a few words. A tag (or slogan), is essentially a phrase; typically up to 10 words, that captures the essence of your business by identifying its identity. Ultimately your tagline is catchy enough that your customers will remember the tagline and associate the tagline with [...]
Invest in, and deliver, an engaging pre and post customer contact strategy. Building on from our last post, which was about Relationship Marketing and Customer Relationship Management (CRM), it’s now time to develop a pre and post purchase customer contact strategy. You now have in place a CRM for the business, and you’ve started [...]
A CRM is vital for effective Relationship Marketing. You see it all the time. A new SME has opened up, with a snazzy name, store banner and logo. They may have even invested on a new website for the business. Six months down the track, the lease has expired and they haven’t renewed it.They’ve [...]
What value to customers does your business provide? A value proposition is a promise your business makes to its customers to deliver a particular combination of values – price, quality, performance, selection, convenience, etc. There are three distinct value disciplines; each producing a different kind of customer value. Choosing one discipline does not [...]
