The Ad Agency was tasked to transform a dry and drab course outline for the Certificate IV in Training and Assessment, to copyright a compelling article the client could use for editorial submission, Search Engine Optimisation, and to place on their website. The brief: 400 words (max) Compelling and yet easy to read Call to [...]

Simple tips go grow your business The Ad Agency recently attended Verne Harnish’s ‘Go for Growth’ seminar in Brisbane. This one-day conference focused on key components from Verne’s best-selling book, ‘Mastering the Rockefeller Habits’. We’re happy to share the key points below taken from this year’s seminar. If you’d like to become a member of [...]

Before you get into value and brand propositions, identifying strengths and weaknesses, determining your purpose and mission and vision and values, firstly, make sure there’s a market which your business will service. Seems common sense enough, but businesses tend to spend more time and money on a logo than they do market research to find [...]

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in Australia and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and depression in men. On Movember 1st, guys register at Movember.com with a clean-shaven face [...]

There’s more to a tagline (or slogan) than simply writing a few words. A tag (or slogan), is essentially a phrase; typically up to 10 words, that captures the essence of your business by identifying its identity. Ultimately your tagline is catchy enough that your customers will remember the tagline and associate the tagline with [...]